| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系 === 100 === Green marketing and green purchase intention are popular research topics in recent years. The purpose was to find out the green purchase intention, green brand image, country of origin, country of origin of thus the Green Purchase Intentions, Green brand image and the country of origin as I.V. Using random sample selected stores in Taipei.
Total recovery was 85.4%. The study results shows green brand image and country of origin has a positive impact on the green purchase intention.
Study results show green brand image, positive impact on the green purchase inten-tion, further affect the consumption and evaluation of green satisfaction. Country of origin product image. Image of the reputation of the country of origin, country of origin stereotypes positive impact on the green purchase intention, and further affect the green consumer satisfaction. Country of origin product image. The image of the reputation of the country of origin, country of origin stereotypes positive impact on the green pur-chase intention, and further does not affect the evaluation of Green satisfaction.
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