The Effect of the Popping Time of Pop-Up Ad on Advertising Gaze Behavior
碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that pop-up ad’s different popping time will affect viewers about watching advertising. This study conducted an experiment with eye-tracking and recruited 101 volunteers. Results reveal that lately popping time lead viewers to watch pop-up...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03328914769952707521 |