The Effect of Online Game Player’ Motivation on Selection of Celebrity Character

碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that celebrity character and non-celebrity character have different interpersonal attraction and online game player’s motivation can influence player’s select celebrity character.This study conducted an experiment and recruited 342 voluntee...

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Bibliographic Details
Main Authors: Li, Chiuan-Luen, 李權倫
Other Authors: Lo, Shao-Kang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/44110754853833412705