The Effect of Online Game Player’ Motivation on Selection of Celebrity Character
碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that celebrity character and non-celebrity character have different interpersonal attraction and online game player’s motivation can influence player’s select celebrity character.This study conducted an experiment and recruited 342 voluntee...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44110754853833412705 |
| Summary: | 碩士 === 中國文化大學 === 國際貿易學系 === 100 === This research proposes that celebrity character and non-celebrity character have different interpersonal attraction and online game player’s motivation can influence player’s select celebrity character.This study conducted an experiment and recruited 342 volunteers. Results reveal that celebrity character’s interpersonal attraction higher than non-celebrity character, social motivation player are most select celebrity character than achievement motivation player and immersion motivation player.
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