The Relationship Between the Perceived Fit and the Attitude Toward Co-brand: The Moderating Role of Cognitive Demand
碩士 === 中國文化大學 === 國際貿易學系 === 100 === The main purpose of this study is to explore the moderating effect of need for cognition on the relationship between perceived fit and attitude toward the co-brand. The study used the experimental research including a pretest and final experiment, and fictitious...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37971070452614518751 |