The Moderating Effect of Product Involvement on the Relationship Between Attitude Toward the Parent Brand and Attitude Toward the Co-brand
碩士 === 中國文化大學 === 國際貿易學系 === 100 === The main purpose of this study is to examine the moderating effect of product involvement on the relationship between attitude toward the parent brand and attitude toward the co-brand. The study used the experiment research including a pretest and fi-nal experime...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/91584906192112316670 |