The Moderating Effect of Product Involvement on the Relationship Between Attitude Toward the Parent Brand and Attitude Toward the Co-brand
碩士 === 中國文化大學 === 國際貿易學系 === 100 === The main purpose of this study is to examine the moderating effect of product involvement on the relationship between attitude toward the parent brand and attitude toward the co-brand. The study used the experiment research including a pretest and fi-nal experime...
Main Authors: | Chang, Yunwei, 張筠崴 |
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Other Authors: | Lin, Shao-Lung |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/91584906192112316670 |
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