Placement Marketing of Real Estate Coverage - Comparison between Economics Newspapers and Comprehensive Newspapers

碩士 === 中國文化大學 === 新聞學系 === 100 === "Product Placement" (Placement marketing) is rather popular in recent years, electronic media, print media all require the business to maintain the placement has been for years the trend of the world, is booming in the country. This study aimed to exp...

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Bibliographic Details
Main Authors: Chia-Yi Tung, 董家懿
Other Authors: Huai-En Peng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/22336281841657986434