A Study on the Willingness-to-Pay and Influence Factors of the Online News Audience
碩士 === 中國文化大學 === 新聞學系 === 100 === Abstract The dropped readership to traditional newspaper, advertisement is resulted in the transition to digital media, which is a type of global trend. Nowadays, the market research had learned that the prof...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96310763535312029171 |