A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon

碩士 === 中國文化大學 === 新聞學系 === 100

Bibliographic Details
Main Authors: Chen,Yi-Jane, 陳儀珍
Other Authors: Peng,Huai-En
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/90465149313564763652