A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon

碩士 === 中國文化大學 === 新聞學系 === 100

Bibliographic Details
Main Authors: Chen,Yi-Jane, 陳儀珍
Other Authors: Peng,Huai-En
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/90465149313564763652
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spelling ndltd-TW-100PCCU03830152015-10-13T21:02:42Z http://ndltd.ncl.edu.tw/handle/90465149313564763652 A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon 團購網站之消費者決策研究---以Groupon為例 Chen,Yi-Jane 陳儀珍 碩士 中國文化大學 新聞學系 100 Peng,Huai-En 彭懷恩 2012 學位論文 ; thesis 102 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 中國文化大學 === 新聞學系 === 100
author2 Peng,Huai-En
author_facet Peng,Huai-En
Chen,Yi-Jane
陳儀珍
author Chen,Yi-Jane
陳儀珍
spellingShingle Chen,Yi-Jane
陳儀珍
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
author_sort Chen,Yi-Jane
title A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
title_short A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
title_full A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
title_fullStr A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
title_full_unstemmed A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
title_sort study of consumer decision making on group-buying website--- a case study of groupon
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/90465149313564763652
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