A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon
碩士 === 中國文化大學 === 新聞學系 === 100
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Online Access: | http://ndltd.ncl.edu.tw/handle/90465149313564763652 |
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ndltd-TW-100PCCU03830152015-10-13T21:02:42Z http://ndltd.ncl.edu.tw/handle/90465149313564763652 A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon 團購網站之消費者決策研究---以Groupon為例 Chen,Yi-Jane 陳儀珍 碩士 中國文化大學 新聞學系 100 Peng,Huai-En 彭懷恩 2012 學位論文 ; thesis 102 zh-TW |
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NDLTD |
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zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 中國文化大學 === 新聞學系 === 100 |
author2 |
Peng,Huai-En |
author_facet |
Peng,Huai-En Chen,Yi-Jane 陳儀珍 |
author |
Chen,Yi-Jane 陳儀珍 |
spellingShingle |
Chen,Yi-Jane 陳儀珍 A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon |
author_sort |
Chen,Yi-Jane |
title |
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon |
title_short |
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon |
title_full |
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon |
title_fullStr |
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon |
title_full_unstemmed |
A Study of Consumer Decision Making on Group-Buying Website--- A Case Study of Groupon |
title_sort |
study of consumer decision making on group-buying website--- a case study of groupon |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/90465149313564763652 |
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