Aesthetic Marketing,Aesthetic Experience and Purchase Intention

碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 100 === Consumers purchase goods and service, start to pay attention to aesthetics experience and product design since the progress of modern living and improvement of living standard. Thus, for house living decoration we look for not only the basic function an...

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Bibliographic Details
Main Authors: Sheng-Chieh Yang, 楊勝傑
Other Authors: Bin-Tsann Yang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/64550455344737240681