Aesthetic Marketing, Perceived Quality and Consumer Purchase Intention

碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 100 === Today's environment can be said that the multi-media, multi-channel, multi-perception, pluralistic era, innovation, design, aesthetics as an important element of the product. Civilization and standard of living to enhance the aesthetic requiremen...

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Bibliographic Details
Main Authors: Huang,Yu-Li, 黃有利
Other Authors: Yang,Bin-Tsann
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/60487245353750137715