Green Marketing, Green Product’s Perceived Value, and Purchase Intention
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 100 === This study is researching customers＇awareness regarding “ Green marketing ＂,“ Green product's perceived value ＂ (Function value, Emotional value and social value), and “ Purchase intention”. This research was based on convenience sampling and the s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85405169216065349587 |