Facebook Relationship Marketing for Travel agencies

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 100 === The rise of Facebook in recent years has led to travel agencies setting up their own Facebook pages, which function as a platform for promoting their services. Facebook differs from traditional websites that feature one-way communication as it has the char-a...

Full description

Bibliographic Details
Main Authors: Hsin-Li Hung, 洪新理
Other Authors: Sheng-Hshiung Tsaur
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/27238527653844487399