The Influence of Premium Promotion on Purchase Intention – Convenience Store’s Bonus Points Promotion as An Example
碩士 === 實踐大學 === 企業管理學系碩士班 === 100 === Promotion is one of the approaches that enterprises use to boost sales in the short run. The reason that premium promotion becomes one of the promotional methods adopted by enterprises is highly related to the promotional figurine premiums offered by conveni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12446425059542783275 |