The Effect of Price Sensitivity, Brand Knowledge, Involvement, and Economic factors on Purchase - Postponement of Car - Using Promotion as a Moderator
碩士 === 實踐大學 === 企業管理學系碩士班 === 100 === This research reveals that the consumers indeed reduce their desire to purchase automobile under the effect of economy. Due to economic effect factor, price sensitivity of consumers enhanced, therefore, they spend more time to source related information and co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81670712095744424141 |