The Effects of Rebranding and Perceived Value on Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 101 === Through rebranding, companies can re-adjust its name, logo and slogan, enabling consumers to increase the brand impression. According to previous studies, the slogan change is deeply rooted in people's mind; therefore, this study uses the slogan change as a re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29541505260509204208 |