Effects of Negative Electronic Word-of-Mouth Information Context and Type of EmotionalExpression on Consumers' Product Attitude
碩士 === 東吳大學 === 企業管理學系 === 100 === The communication on the Internet contains the characteristic of anonymousness, which would decrease the restraint of society, and may make the users indulge themselves. The highly deliberated freedom of speech would cause a large amount of excessively emotional ar...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96191626771693231824 |