A Study on How Customer Perceptions AffectLuxury Goods Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 100 === This research develops a framework that intends to find out the relationship between customer perception (Functional Value, Personal Value and Social Value) and luxury goods purchase intention. Each construct has three dimensions. Functional Value is composed of sc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71356542494640961693 |