Database Marketing Analysis of the Monetary Value: Comparison of Panel Data and Pooled Data
碩士 === 東吳大學 === 企業管理學系 === 100 === Database marketing in recent years has become one of the very important marketing strategies on customer relationship management. Panel data has many advantages, the scholars in the field of database marketing, multi-use panel data for analysis. However, with the I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12728204997938616462 |