Evaluation of the Choose Factor of the Partnership –A Case Study of Integrated Marketing Communications Company
碩士 === 東吳大學 === 企業管理學系 === 100 === This research take an Integrated Marketing Communications company for example, making a suitable choose model fit the request between buyer’s and sellers. In order to reach the goal, this reference study the transaction theory to find out the relationship between b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17943207438374720391 |