The Relationships among Choice Overload,Perceived Control and Perceived Risk
碩士 === 東吳大學 === 企業管理學系 === 100 === The goal of this article is to examine the effect of choice overload on perceive risk and the moderating effect of perceived control. Participants are Soochow University students. We use experiment design to ask participants selecting the personal computer (study 1...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34049711672410602544 |