The Effect of Choice Overload on Purchasing Decision: Needs for Cognition as a Moderator
碩士 === 東吳大學 === 企業管理學系 === 100 === Generally, having more choice is important to consumers. Marketing theory also emphasize that providing variety of products to fit the consumers’ need. As a result, today people have a large number of choices. However, more choices sometimes would have negative con...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43784466220825215627 |