The Research on the Taiwan enterprises international brand business model
碩士 === 東吳大學 === 企業管理學系 === 100 === Brand buildup has attracted lot of attention and stimulate many discussions since year 2000. Nevertheless, companies involved many marketing activities for their own brand, especially, from year2010. According to the survey “Brand Value survey for International Bra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60167740257818328489 |