The Impact of Category Management on Business Performance-Using Automotive Lighting After Market As An Example
碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === With the rise of consumer awareness, the purchase mindset has changed from the basic need to want. Every purchase selection will now cover more parameters such as appealing, branding and so on which is far beyond the earlier days of product pricing comparison. H...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38166723253888421835 |