Brand Equity, Growth Option and Corporate Value
碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === We measur brand equity by uing discounted cash flow(DCF) in the past. However ,the business can seldom apply operaion flexibility to invest brand extensions(expensions) decisions. A growth opportunity comes from the strategic decision-making of a firm. We consi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92049624417996227855 |