The Impact of Transaction Cost, Internet Self-efficacy and Personality on Initiating Online Group Buying Intention
碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === Online group buying boom has continued ever since, although its market scale is much less than entire online buying. It could be regarded as another platform for firms to expand their markets. By gathering purchasing power through networking, customers could ach...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79346583202123525202 |