The Impact of Facebook and Product Knowledge on the Electronic of Word of Mouth

碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === Facebook, a network communication platform, has influenced social networks in many ways. It links people together and creates lots of business opportunities. Since facebook has been used by most Internet users around the world, it transforms tradional word-of-mo...

Full description

Bibliographic Details
Main Authors: Dun-chih Wang, 王敦誌
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/43233461682631852361