The Influence of Corporate Social Responsibility on Customer Loyalty-Based on the example of Hotai motors and Yulon motors
碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === The study is based on consumers’ perspective to explore the impact of corporate social responsibility (CSR) on customer loyalty by two key factors: consumer-company identification and customer satisfaction. The data is collected from 345 customers of Hotai motor...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01372281090854066651 |