A Study of the Relationship between the Marketing Strategies and Brand Value in Taiwan's Footwear Industry: The Case of La new.
碩士 === 東吳大學 === 會計學系 === 100 === Starting from original equipment manufacturing (OEM), Taiwan’s footwear industry has been persistently seeking its own market presence since 1960. Fully appreciating the power of its own brand, many business entities focus on the contribution of the brand value. Ther...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65494772446473695265 |