Predicting customer churn through analysis of credit card data
碩士 === 東吳大學 === 資訊管理學系 === 100 === Taiwanese Banks are faced with a tough environment with fierce competition in its domestic credit card market and subdued global market. Those banks are increasingly emphasizing on the importance of retaining customers in order to sustain market shares and remain p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31270804283493109349 |