An analysis of the marketing strategy of banks' consumer finance:a case study on Taiwan's First Commercial Bank
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === After the reform and lifted restrictions of financial regulations, there are 16 financial holding companies as of December, 2011. The management team, operational performance, corporate image, and scale of financial industry are all equally important. Under...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77637668972184870248 |