The impact of Customer Experience, Value Co-creation and Organizational Capabilities on Service Innovation
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === This research aims at services on customer experience, value creating innovation effects as the subject of analysis and organizational ability to service, father of marketing Kotler notes, how enterprise marketing away from the traditional approach, become a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75259489616647422854 |