Evaluation of User Decisions to Upgrade Smartphone: A Study of Taiwan Consumer

碩士 === 世新大學 === 國際經營管理碩士學位學程碩士班 === 100 === In the last 3~4 years, we have seen a rapid increase in the adoption of smart phones in the global market. This expansion of smartphone purchases appears to have accelerated with the introduction of the Apple iPhone on June 29 2007. There were smartphones...

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Bibliographic Details
Main Authors: Shin-Yi Chang, 張新易
Other Authors: Alan J Webb
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/00503769418858761967