Practical Study on Group-buying Websites Management Model and Integrated Marketing Strategy-Case Study of GOMAJI

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === In 1994, after the Internet has started being used for commercial applications, many enterprises have strived to promote e-commerce management, thereby bringing in enormous business opportunities, and the interaction and communication among users have also...

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Bibliographic Details
Main Authors: Hsun-chih Chan, 詹勛芝
Other Authors: Kuo-Liang Dai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/61842246703701240321