An Investigation on the Motivation and Satisfaction of Facebook Users
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === Based on the uses and gratification theory, this study conducted a survey by targeting on the Facebook users in Taiwan. The purpose is to understand the Taiwanese Facebook users’ motivation, uses and satisfaction and the relationship among them. Through sur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35328188000092164157 |