A Managerial Practice of Applying Action Research on Business Promotion- An Example of Personal Loan in Taiwan
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === In this article, an assistant branch manager of a traditional commercial bank in Taiwan reports her practical managerial experience of using action research methodology on the promotion of a new line of business - personal loans - focusing on the continuous...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85600660906919586955 |