Relationship of Consumers' Shopping Orientation and Purchase Behavior on the Internet: An Empirical Study of Online Apparel

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 100 === This empirical study investigated the relationship of consumers’ shopping orientation and their purchase behavior on the Internet. Comparing with most of the former researches’ foci were on the purchase “intention”, this study emphasized on measuring consum...

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Bibliographic Details
Main Authors: Chien-Ting Wei, 魏健庭
Other Authors: Tung-Xiung Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/97x4n3