Relationship of Consumers' Shopping Orientation and Purchase Behavior on the Internet: An Empirical Study of Online Apparel
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 100 === This empirical study investigated the relationship of consumers’ shopping orientation and their purchase behavior on the Internet. Comparing with most of the former researches’ foci were on the purchase “intention”, this study emphasized on measuring consum...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97x4n3 |