Internet Public Relations Strategies in Facebook Fan Page: A Case Study of “Try It Request A Free Trial Fan Page”
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === The purpose of this study was to investigate how companies use the Facebook fan pages to promote internet public relations(PR) activities, and to further review the operational strategies, implementation and effect evaluation. This study used case study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g27v6x |