The Influence of Social Interaction and Social Capital on Brand Relationship Quality on Facebook Fan Page
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === This paper studied the Para-Social Interaction and Social Interpersonal Interaction among 7-ELEVEN Facebook Fan Page, and also added Social Capital as a mediator to examine how the interactions influence on the Brand Relationship Quality. The metho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52039471683060845841 |