The Study on IMC Practice in Pharmaceutical Industry:An Example of the Self-pay IOL Promotion of Pharmaceutical A
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === From the lifting of Marital Law in Taiwan 20 years ago until the liberalization of the media began, the main function of public relations had been assisting enterprises in establishing brand images and maintaining media relations. As time went by, Taiwan...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/19284518921434211601 |