The Study of Relationship between Ad-type and Ownership
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === As story telling advertisement is getting more popular these days, narrative advertisement has become the mainstream in the market. However, in academic area, narrative advertisement is not a newly invented topic. Scholars have made a great number of res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85217387971022055982 |