How to Tell the Brand Story of Taiwan Agricultural Product? A case study of Greeninhand, Hsiao-Nung-Chou-Yi, and SIIDCHA.
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === Storytelling becomes an important part of modern marketing. Therefore, more and more cultural creative products build their brands through storytelling. Also, by storytelling, the brands can add more cultural meaning and unique into the products. In anot...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xaxyzq |