The metaphor of dish name influences perception and evaluation on Chinese wedding banquet
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 100 === Numerous methods exist for naming banquet cuisines, but choosing a suitable name for a cuisine can be difficult. Consumers may be confused if the name of a cuisine is overly fancy, vague, or abstract; however, consumers may ignore cuisine with a common or gen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09928546133977881530 |