The effects of hotel experiential marking on perceived value and loyalty
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 100 === The Study is focus on the relationships among experiential marketing, perceived value and loyalty. The concept of experiential marketing is according to the research of Schmitt(1999). There are five dimensions in his study : the senses, feelings, thinking, ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24541005193801875615 |