The Effect of Factors on Online Tourism Group-Buying, Brand Image and Loyalty

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 100 === There is a fast growth up in E-commercial market. People change their life style and spend more and more time on the net. Network platform diversification can make you shopping immediate by using your fingers. Stores make rent cost down by using internet mark...

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Bibliographic Details
Main Authors: Yen-chen Liu, 劉晏辰
Other Authors: Chi-hua Li
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/32345111732538878787