The Effects Of Humorous Advertising And Non-celebrity Endorser On The Advertising Effectiveness - An Example Of HeySong Corporation’s Tea Drinks.
碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 100 === Advertisement is a very popular communication tool in marketing. In order to send the messages to their customers successfully, it is quite important for companies to know how to use the proper advertising technique. We found that the use of humor and endors...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88508533706086689451 |