The Analysis of the Critical Factors Affecting Consumer’s Willingness to Adopt Mobile Banking Application

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 100 === With the widespread availability of Smartphone and tablet computers, Mobile Banking has attracted banks’ interest. Commercial banks need to think about how to promote financial services faster and better through Mobile Banking Application. (Here in after referr...

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Bibliographic Details
Main Authors: Chen-Ying Lu, 陸芊螢
Other Authors: 唐國銘
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/39453799667829193595